.bw-audience-page .bw-audience-intro{display:grid;grid-template-columns:minmax(0, 1.4fr) minmax(0, 1fr);gap:70px;align-items:center;padding-block:72px}.bw-audience-page .bw-audience-intro .bw-page-hero{padding:0;text-align:left}.bw-page.bw-audience-page .bw-audience-intro h1{font-size:clamp(40px, 4.7vw, 65px);line-height:1.14}.bw-audience-page .bw-audience-intro .bw-page-hero>p:not(.bw-eyebrow){font-size:17px;margin:24px 0 0}.bw-audience-page .bw-audience-intro .bw-page-actions{justify-content:flex-start;gap:16px}.bw-audience-page .bw-audience-intro .bw-feature-film{padding:0;min-width:0}.bw-audience-page .bw-feature-film-panel{aspect-ratio:4/3;min-height:0;padding:35px;background:#f3f2ef;border:0;box-shadow:12px 16px 0 #fafaf8}.bw-audience-page .bw-feature-film-panel strong{max-width:330px;font-size:clamp(27px, 3vw, 40px)}.bw-audience-page .bw-audience-question{display:grid;grid-template-columns:1fr 3fr;align-items:start;gap:45px;padding:30px 0}.bw-audience-page .bw-audience-question .bw-eyebrow{margin:4px 0 0;font-size:10px;color:var(--bw-muted)}.bw-audience-page .bw-audience-question h2{font-size:clamp(23px, 2.6vw, 34px);font-weight:500;margin:0}.bw-audience-page .bw-audience-story{padding:85px 0}.bw-audience-page .bw-audience-copy{min-width:0}.bw-audience-page .bw-audience-copy h2{font-size:clamp(34px, 4vw, 53px);line-height:1.12;letter-spacing:-.045em;font-weight:650;margin:0}.bw-audience-page .bw-audience-copy .bw-eyebrow{font-size:11px;margin-bottom:20px}.bw-audience-page .bw-audience-body{font-size:16px;line-height:1.8;color:var(--bw-muted);margin:24px 0}.bw-audience-page .bw-audience-story--focus{background:#f7f7f5;margin-top:55px}.bw-audience-page .bw-audience-story--stack{background:#f3f2ef;margin-top:55px}.bw-audience-page .bw-audience-story--stack .bw-audience-copy,.bw-audience-page .bw-audience-story--focus .bw-audience-copy{max-width:750px;margin-inline:auto;text-align:center}.bw-audience-page .bw-audience-story--stack .bw-audience-body,.bw-audience-page .bw-audience-story--focus .bw-audience-body{max-width:610px;margin-inline:auto}.bw-audience-page .bw-audience-illustration{display:block;width:100%;border:0;background:transparent;margin-top:40px}.bw-audience-page .bw-audience-illustration--focus{height:530px}.bw-audience-page .bw-audience-illustration--paper{height:510px}.bw-audience-page .bw-audience-illustration--stack{height:480px;margin-top:20px}.bw-audience-page .bw-audience-example-note{text-align:center;color:var(--bw-muted);font-size:11px;line-height:1.6;margin:16px 0 0}.bw-audience-page .bw-audience-layer-controls{display:flex;gap:30px;justify-content:center}.bw-audience-page .bw-audience-layer-controls button{border:0;border-top:2px solid #d5d5cf;background:transparent;color:var(--bw-muted);padding:14px 5px;font:inherit;font-size:13px;cursor:pointer}.bw-audience-page .bw-audience-layer-controls button[aria-pressed='true']{border-color:var(--bw-orange);color:var(--bw-ink)}.bw-audience-page .bw-audience-story--paper .bw-audience-copy{display:grid;grid-template-columns:1fr 1fr;gap:0 90px;align-items:start}.bw-audience-page .bw-audience-story--paper .bw-eyebrow{grid-column:1/-1}.bw-audience-page .bw-audience-story--paper .bw-audience-body{margin:0 0 20px}.bw-audience-page .bw-audience-story--paper .bw-text-link{grid-column:2}.bw-audience-page .bw-audience-story--brief{padding:48px 0}.bw-audience-page .bw-audience-brief{display:grid;grid-template-columns:64px minmax(0, 1fr);column-gap:35px;border-block:1px solid var(--bw-line);padding:40px 0}.bw-audience-page .bw-audience-brief-icon>i{font-size:40px;color:var(--bw-ink)}.bw-audience-page .bw-audience-brief .bw-audience-copy{display:grid;grid-template-columns:1fr 1.2fr;column-gap:70px;align-items:start}.bw-audience-page .bw-audience-brief .bw-eyebrow{grid-column:1;margin-bottom:14px}.bw-audience-page .bw-audience-brief h2{grid-column:1;font-size:clamp(27px, 3vw, 37px)}.bw-audience-page .bw-audience-brief .bw-audience-body{grid-column:2;grid-row:1/4;margin:0}.bw-audience-page .bw-audience-brief .bw-text-link{margin-top:22px}.bw-audience-page .bw-audience-peek{grid-column:2;margin-top:25px}.bw-audience-page .bw-audience-peek summary{width:fit-content;padding:8px 0;cursor:pointer;font-size:12px;color:var(--bw-muted)}.bw-audience-page .bw-audience-peek summary:focus-visible{outline:3px solid var(--bw-orange);outline-offset:4px}.bw-audience-page .bw-audience-peek[open] .bw-preview-shell{margin-top:22px}.bw-audience-page .bw-audience-example-layout{display:grid;grid-template-columns:minmax(0, 0.85fr) minmax(0, 1.3fr);gap:65px;align-items:center}.bw-audience-page .bw-audience-example{min-width:0}.bw-audience-page .bw-audience-story--wide{background:var(--bw-paper)}.bw-audience-page .bw-audience-story--wide .bw-audience-example-layout{grid-template-columns:1fr;gap:38px}.bw-audience-page .bw-audience-story--wide .bw-audience-copy{max-width:750px}.bw-audience-page .bw-audience-story--wide .bw-audience-example{width:100%;max-width:1060px;justify-self:end}.bw-audience-page .bw-audience-story--conversation{background:var(--bw-paper)}.bw-audience-page .bw-audience-story--conversation .bw-audience-example-layout{display:block}.bw-audience-page .bw-audience-story--conversation .bw-audience-copy{max-width:730px;margin:auto;text-align:center}.bw-audience-page .bw-audience-story--conversation .bw-audience-example{max-width:820px;margin:40px auto 0}.bw-audience-page .bw-audience-story--conversation .bw-preview-window iframe{height:460px}.bw-audience-page .bw-audience-faq{padding-block:65px}.bw-audience-page .bw-audience-faq>.bw-wrap>h2{font-size:clamp(30px, 3vw, 40px)}.bw-audience-page .bw-audience-questions{display:grid;grid-template-columns:repeat(3, minmax(0, 1fr));gap:35px}.bw-audience-page .bw-audience-questions article{display:block;padding-top:24px}.bw-audience-page .bw-audience-questions h3{font-size:21px;margin-bottom:16px}.bw-audience-page .bw-audience-questions article p{font-size:14px;line-height:1.75}.bw-audience-hub .bw-page-hero{padding-bottom:24px}.bw-audience-hub .bw-page-hero h1{max-width:980px}.bw-audience-hub .bw-page-hero h1 .text-gradient{display:inline}.bw-audience-hub .bw-fit{display:grid;grid-template-columns:minmax(0, 5fr) minmax(0, 7fr);gap:48px;align-items:start}.bw-audience-hub .bw-fit-steps{display:grid;padding-block:10vh 30vh}.bw-audience-hub .bw-fit-step{min-height:78vh;display:flex;flex-direction:column;justify-content:center;padding:26px 0 26px 24px;border-left:2px solid var(--bw-line);transition:border-color .3s}.bw-audience-hub .bw-fit-step.is-active{border-left-color:var(--bw-orange)}.bw-audience-hub .bw-fit-step .bw-eyebrow{margin-bottom:16px;color:var(--bw-muted)}.bw-audience-hub .bw-fit-step h2{margin:0;font-size:clamp(26px, 2.8vw, 36px);line-height:1.15;letter-spacing:-.03em;font-weight:700;text-wrap:balance}.bw-audience-hub .bw-fit-step p:not(.bw-eyebrow){max-width:440px;margin:16px 0 0;color:var(--bw-muted);line-height:1.7}.bw-audience-hub .bw-fit-step .bw-fit-fine{font-size:13px}.bw-audience-hub .bw-fit-dropped{display:grid;gap:4px;max-width:440px;margin:16px 0 0;padding:0;list-style:none;font-size:14px}.bw-audience-hub .bw-fit-dropped li{display:flex;justify-content:space-between;gap:12px;padding-bottom:4px;border-bottom:1px dashed var(--bw-line)}.bw-audience-hub .bw-fit-dropped li span:last-child{color:var(--bw-muted);font:12.5px 'SFMono-Regular',Consolas,monospace;font-variant-numeric:tabular-nums}.bw-audience-hub .bw-fit-stage{position:sticky;top:6vh;height:88vh;display:flex;align-items:center;justify-content:center;padding-top:84px}.bw-audience-hub .bw-fit-counter{position:absolute;top:0;left:0;right:0;z-index:2;display:flex;flex-direction:column;align-items:center;gap:2px;text-align:center;pointer-events:none}.bw-audience-hub .bw-fit-count{font-size:clamp(34px, 4.4vw, 58px);font-weight:700;letter-spacing:-.045em;line-height:1;color:var(--bw-ink);font-variant-numeric:tabular-nums}.bw-audience-hub .bw-fit-count.is-final{color:var(--bw-orange)}.bw-audience-hub .bw-fit-count-label{min-height:1.6em;font-size:13px;color:var(--bw-muted)}.bw-audience-hub .bw-fit-viz{width:100%;height:100%;max-height:720px;overflow:visible}.bw-audience-hub .bw-fit-viz text{font-family:inherit}.bw-audience-hub .bw-fit-viz>g{transition:opacity .4s ease}.bw-audience-hub .bw-fit-viz[data-fit-view='bubbles'] .bw-fit-chart,.bw-audience-hub .bw-fit-viz[data-fit-view='bubbles'] .bw-fit-venn,.bw-audience-hub .bw-fit-viz[data-fit-view='chart'] .bw-fit-bubbles,.bw-audience-hub .bw-fit-viz[data-fit-view='chart'] .bw-fit-rings,.bw-audience-hub .bw-fit-viz[data-fit-view='chart'] .bw-fit-venn,.bw-audience-hub .bw-fit-viz[data-fit-view='venn'] .bw-fit-bubbles,.bw-audience-hub .bw-fit-viz[data-fit-view='venn'] .bw-fit-rings,.bw-audience-hub .bw-fit-viz[data-fit-view='venn'] .bw-fit-chart{opacity:0}.bw-audience-hub .bw-fit-node circle{fill:#cfccc5;stroke:var(--bw-paper);stroke-width:1.5;transition:fill .4s}.bw-audience-hub .bw-fit-node text{fill:#4a4d48;font-size:11px;font-weight:600;text-anchor:middle;pointer-events:none}.bw-audience-hub .bw-fit-node text tspan:last-child{font-size:10px;font-weight:400}.bw-audience-hub .bw-fit-node text.is-hidden{display:none}.bw-audience-hub .bw-fit-viz.is-final .bw-fit-node.is-kept circle{fill:var(--bw-orange)}.bw-audience-hub .bw-fit-viz.is-final .bw-fit-node.is-kept text{fill:#fff}.bw-audience-hub .bw-fit-ring{opacity:0;transition:opacity .5s ease}.bw-audience-hub .bw-fit-ring.is-shown{opacity:1}.bw-audience-hub .bw-fit-ring circle{fill:none;stroke:#b9b5ad;stroke-width:1.2;stroke-dasharray:3 5}.bw-audience-hub .bw-fit-ring text{fill:var(--bw-muted);font-size:11px;text-anchor:middle;font-variant-numeric:tabular-nums}.bw-audience-hub .bw-fit-chart rect{fill:#cfccc5;transition:width 0.7s cubic-bezier(0.3, 0.7, 0.3, 1)}.bw-audience-hub .bw-fit-chart rect.is-small{fill:var(--bw-orange)}.bw-audience-hub .bw-fit-bar-label{fill:var(--bw-ink);font-size:13px;font-weight:600}.bw-audience-hub .bw-fit-bar-value{fill:var(--bw-muted);font:12px 'SFMono-Regular',Consolas,monospace}.bw-audience-hub .bw-fit-bracket{fill:none;stroke:var(--bw-orange);stroke-width:1.5}.bw-audience-hub .bw-fit-bracket-text{fill:var(--bw-orange);font-size:14px;font-weight:700}.bw-audience-hub .bw-fit-chart-note{fill:var(--bw-muted);font-size:11px}.bw-audience-hub .bw-fit-venn-circle{fill:#202321;fill-opacity:.045;stroke:#202321;stroke-opacity:.35;stroke-width:1.2}.bw-audience-hub .bw-fit-venn-core{fill:var(--bw-orange)}.bw-audience-hub .bw-fit-venn-title{fill:var(--bw-ink);font-size:15px;font-weight:650;text-anchor:middle}.bw-audience-hub .bw-fit-venn-detail{fill:var(--bw-muted);font-size:12px;text-anchor:middle}.bw-audience-hub .bw-fit-venn-name{fill:#fff;font-size:15px;font-weight:700;text-anchor:middle}.bw-audience-hub .bw-perspectives{border-top:1px solid var(--bw-line)}.bw-audience-hub .bw-perspectives h2{margin:0;max-width:820px;font-size:clamp(34px, 4.6vw, 60px);line-height:1.1;letter-spacing:-.045em;font-weight:700}.bw-audience-hub .bw-perspectives-lead{max-width:620px;margin:20px 0 0;font-size:17px;line-height:1.7;color:var(--bw-muted)}.bw-audience-hub .bw-perspective-cards{display:grid;grid-template-columns:repeat(4, minmax(0, 1fr));gap:16px;margin-top:44px}.bw-audience-hub .bw-perspective-card{display:flex;flex-direction:column;gap:14px;padding:12px;background:#fff;border:1px solid var(--bw-line);border-radius:14px;transition:border-color .2s}.bw-audience-hub .bw-perspective-card:hover,.bw-audience-hub .bw-perspective-card:focus-within{border-color:var(--bw-orange)}.bw-audience-hub .bw-perspective-film{position:relative;display:block;width:100%;aspect-ratio:16/9;padding:0;overflow:hidden;border:0;border-radius:9px;background:var(--bw-line);cursor:pointer}.bw-audience-hub .bw-perspective-film img{display:block;width:100%;height:100%;object-fit:cover;transition:transform .4s ease}.bw-audience-hub .bw-perspective-film:hover img{transform:scale(1.04)}.bw-audience-hub .bw-perspective-film:focus-visible{outline:3px solid var(--bw-orange);outline-offset:3px}.bw-audience-hub .bw-perspective-play{position:absolute;left:10px;bottom:10px;display:inline-flex;align-items:center;gap:8px;padding:6px 12px 6px 10px;border-radius:999px;background:#202321d9;color:#fff;font-size:12px;font-weight:600;font-variant-numeric:tabular-nums}.bw-audience-hub .bw-perspective-play-icon{width:0;height:0;border-left:8px solid #fff;border-top:5px solid transparent;border-bottom:5px solid transparent}.bw-audience-hub .bw-perspective-length::before{content:'· '}.bw-audience-hub .bw-perspective-link{display:flex;flex:1;flex-direction:column;gap:12px;padding:4px 10px 10px;color:var(--bw-ink);text-decoration:none}.bw-audience-hub .bw-perspective-link h3{margin:4px 0 0;font-size:24px;line-height:1.15;letter-spacing:-.03em;font-weight:700;color:var(--bw-ink)}.bw-audience-hub .bw-perspective-link p{margin:0;font-size:14px;line-height:1.65;color:var(--bw-muted)}.bw-audience-hub .bw-perspective-link .bw-perspective-tagline{font-size:12px;line-height:1.5;font-weight:650;letter-spacing:.05em;text-transform:uppercase;color:var(--bw-orange)}.bw-audience-hub .bw-perspective-more{margin-top:auto;font-size:13px;font-weight:600;color:var(--bw-orange)}.bw-audience-hub .bw-fit-source{padding-block:40px 70px;font-size:13px;color:var(--bw-muted)}.bw-audience-hub .bw-fit-source h2{margin:0 0 10px;font-size:14px;color:var(--bw-ink)}.bw-audience-hub .bw-fit-source ol{display:grid;gap:8px;max-width:820px;margin:0;padding-left:18px}.bw-audience-hub .bw-fit-source a{color:var(--bw-ink);text-decoration:underline}.bw-audience-hub .bw-audience-together{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:start}.bw-audience-hub .bw-audience-together>div>p:not(.bw-eyebrow){color:var(--bw-muted);line-height:1.8;margin-bottom:25px}@media (max-width: 900px){.bw-audience-page .bw-audience-intro{gap:35px;grid-template-columns:1.2fr 1fr}.bw-page.bw-audience-page .bw-audience-intro h1{font-size:44px}.bw-audience-page .bw-audience-example-layout{gap:35px;grid-template-columns:1fr}.bw-audience-page .bw-audience-example{max-width:800px;width:100%}.bw-audience-page .bw-audience-brief .bw-audience-copy{gap:0 30px}.bw-audience-hub .bw-perspective-cards{grid-template-columns:repeat(2, minmax(0, 1fr))}}@media (max-width: 650px){.bw-audience-page .bw-audience-intro{grid-template-columns:1fr;padding-block:35px 50px}.bw-page.bw-audience-page .bw-audience-intro h1{font-size:40px}.bw-audience-page .bw-feature-film-panel{aspect-ratio:16/10;padding:24px;box-shadow:6px 8px 0 #fafaf8}.bw-audience-page .bw-audience-question{grid-template-columns:1fr;gap:16px}.bw-audience-page .bw-audience-story{padding-block:55px}.bw-audience-page .bw-audience-story--brief{padding-block:20px}.bw-audience-page .bw-audience-story--paper .bw-audience-copy,.bw-audience-page .bw-audience-brief .bw-audience-copy{display:block}.bw-audience-page .bw-audience-story--paper .bw-audience-body,.bw-audience-page .bw-audience-brief .bw-audience-body{margin-top:22px}.bw-audience-page .bw-audience-brief{grid-template-columns:1fr;gap:20px}.bw-audience-page .bw-audience-peek{grid-column:1;margin-top:0}.bw-audience-page .bw-audience-illustration--paper{height:840px}.bw-audience-page .bw-audience-illustration--focus{height:540px}.bw-audience-page .bw-audience-illustration--stack{height:650px}.bw-audience-page .bw-audience-layer-controls{gap:12px}.bw-audience-page .bw-audience-layer-controls button{font-size:11px}.bw-audience-page .bw-audience-questions{grid-template-columns:1fr;gap:0}.bw-audience-page .bw-audience-story--conversation .bw-preview-window iframe{height:530px}.bw-audience-hub .bw-perspective-cards{grid-template-columns:1fr}.bw-audience-hub .bw-audience-together{grid-template-columns:1fr;gap:30px}}@media (max-width: 760px){.bw-audience-hub .bw-fit{grid-template-columns:minmax(0, 1fr);gap:0}.bw-audience-hub .bw-fit-stage{order:-1;top:0;z-index:1;height:56vh;padding-top:64px;background:var(--bw-paper);border-bottom:1px solid var(--bw-line)}.bw-audience-hub .bw-fit-counter{top:10px}.bw-audience-hub .bw-fit-count{font-size:34px}.bw-audience-hub .bw-fit-steps{padding-block:4vh 20vh}.bw-audience-hub .bw-fit-step{min-height:70vh;justify-content:flex-start;padding-top:6vh}}@media (prefers-reduced-motion: reduce){.bw-audience-hub .bw-fit-viz>g,.bw-audience-hub .bw-fit-ring,.bw-audience-hub .bw-fit-chart rect,.bw-audience-hub .bw-fit-node circle,.bw-audience-hub .bw-perspective-film img{transition:none}}